Seven cities. Hundreds of encounters. And a whole lot of love for pasta, pizza & dolce vita. In recent weeks, we had the pleasure of bringing L’Osteria to life with a roadshow that was authentic, eye-catching, and – above all – delicious.

From Hamburg to Munich, Cologne, Düsseldorf, Berlin, Stuttgart and Frankfurt, our teams took the brand to where people love to gather: bustling pedestrian zones, lively events, and popular city hotspots. With engaging conversations, fresh summer activations and that unmistakable L’Osteria feeling, we surprised and delighted passers-by.

A special highlight: distributing coupons for the L’Osteria Summer Special – a tasty incentive that not only brought smiles but also encouraged visits to the restaurants, turning a brief street encounter into an extended brand experience.

Our mission was clear: make L’Osteria not just visible, but truly tangible. After all, nothing is more convincing than a genuine smile – and the first bite of a crisp Pizza Margherita or a refreshing summer salad.

Our takeaway from seven cities? Brand activation works best when passion, timing and a strong concept come together. Grazie, L’Osteria! We can’t wait for the next round.