On behalf of Since Today from Vienna, ST‑PROMOTIONS brought Dove’s Whole Body Deodorants to life with a striking POS activation across selected dm and Rossmann stores. The goal: to raise awareness for Dove’s innovative approach to all-over body care.

At the heart of the activation was a carefully designed shopper journey: a branded cargo bike with “Love Notes” – small cards featuring inspiring messages and mini deodorants – caught the attention of passers-by and drew them into the stores. Inside, charismatic brand ambassadors guided shoppers through the experience: from chalk stencils on the pavement to a fresh-up station with photo wall. Here, visitors were invited to test Dove’s dermatologically tested Whole Body Deodorants – available as stick, cream and spray – while enjoying the revitalising scent of lavender and chamomile.

The result: an engaging brand activation that made Dove’s product concept tangible at the POS – authentic, interactive and with measurable impact.