The Evolution of ST-PROMOTIONS
When Print Was King: ST-PROMOTIONS Takes Off
When ST-PROMOTIONS was founded in Hamburg in 1987, the world of communication looked very different: print dominated, and many of our first clients came from this field. Newspapers, magazines, and publishers shaped the market and the projects we were entrusted with.
Yet even back then it was clear: it’s not just about circulation or reach, but about true proximity between brand and consumer. This idea marked the very beginning of our mission, to make brands tangible: at trade fairs, in retail, and in everyday consumer life.
Bye-bye Print Monotony
Hello Brand Activation!
In the 1990s, traditional print products reached their peak. ST-PROMOTIONS worked with many renowned publishers and media houses aiming to position their offerings. But at the same time, a shift was happening: consumers wanted more direct, personal brand encounters.
With the rise of digital media and changing consumption habits, ST-PROMOTIONS adapted consistently. Sampling campaigns, roadshows, and in-store promotions became our core services. Step by step, the agency evolved into an expert for live communication.
From St. Pauli to Stockholm
Brands on the Move Across Europe
Almost 40 years later, ST-PROMOTIONS has grown into an international brand activation agency. Together with strong partners across Europe, we bring brands to life in over 20 countries, always true to one principle: closeness matters more than reach.
Whether it’s supermarket sampling, a roadshow in a city square, or a creative POS experience – ST-PROMOTIONS delivers moments that last. Brands are not only shown, but experienced: face to face, interactive, and emotional.
Face to Face, Not Copy & Paste
For Experiences That Last
What defines us after all these years is a special mix:
- Tradition & Reliability As an owner-managed agency based in Hamburg, we remain true to our roots.
- Innovation & Transformation We embrace trends, develop new formats, and use the industry’s momentum to create real value for our clients.
- International Reach Through our network, we support brands not only regionally but across Europe with a consistent standard of quality.
ST-PROMOTIONS today is more than an agency: we are bridge-builders between brands and people – then and now.
Sustainable, Digital, Activating
For us, nearly 40 years is not a look back, but a look ahead: how can brands be activated in the future, when consumers are increasingly digital, mobile, and demanding? Which formats create the strongest experiences and how do they stay memorable and sustainable?
One thing is certain: ST-PROMOTIONS will continue to shape the decades ahead with the same spirit as in 1987, but with the tools and ideas of tomorrow.
