The real magic doesn’t happen in the boardroom it happens on site. Where brands come alive, where people taste, experience and share. These moments are priceless but without data, they remain fleeting impressions.

That’s why we created D.A.I.S. our Data Analysis & Information System. It transforms experiences into actionable insights and builds a solid foundation for smarter decisions.

From snapshot to storyline

Every activation starts with a photo. Who was there? How did the stand look? Which materials were in use? And at the end – a closing shot. This creates a transparent chain of evidence, leaving no room for guesswork but providing clear documentation visible to all.

From units to trends

1,000 coffee cups, 5,000 tasting samples, 200 contest entries – D.A.I.S. records every single item distributed. Beyond reporting, it shows where demand peaked, how footfall developed throughout the day and which location delivered the greatest impact.

From observations to insights

Our brand ambassadors are more than distributors, they are the eyes and ears of the brand. What questions did consumers ask? Which reactions stood out? Were there memorable interactions? With D.A.I.S., teams capture these impressions instantly, and the system turns them into structured data – transforming anecdotes into valuable insights.

From live data to full transparency

Each entry is timestamped and geo-tagged. From Hamburg to Munich to Berlin, clients can follow in near real time where their project is active, how it performs and what can be learned from it.

All this information flows into one central dashboard. D.A.I.S. is not just a reporting tool, it is a shared window into the reality on site. Clients and teams see the same picture, almost in real time. This means faster decisions, agile campaign steering and long-term learnings.

• That’s how an event becomes a foundation.
• Impressions become data.
• Data becomes insights.
• And insights become success.