Attending the 38th European Trade Meeting at the Grand Elysée Hamburg as representatives of the American Pecan Council offered a valuable snapshot of where European and global trade stand today. With the overarching theme From Challenge to Opportunity: Adapting to Changing Market Conditions, the event could not have come at a more relevant moment. Markets are shifting faster than ever, supply chains are evolving, and consumer expectations are reshaping what international trade must deliver.

Throughout the day, the programme delivered a rich mix of high-level presentations, economic analyses and practical case insights. Speakers from across the industry highlighted the key forces currently shaping the market, from geopolitical pressure to sustainability demands and new digital frameworks. What stood out was the collective willingness to rethink established approaches and identify new pathways for growth, even in uncertain times.

Equally important were the conversations beyond the stage. Engaging with traders, distributors, analysts and association partners made it clear how much innovation is already happening behind the scenes. Whether discussing the future of specialty crops, refining logistics strategies or exploring upcoming regulatory developments, every exchange pointed towards a sector that is ready to transform challenges into tangible opportunities.

For the American Pecan Council, the meeting offered fresh perspectives on how European markets are developing and where pecans can play a growing role. The input we gathered will be instrumental as we continue to strengthen partnerships and chart our plans for 2026 and beyond.

Our sincere thanks go to the Waren-Verein der Hamburger Börse for organising an exceptionally well-structured and insightful event, and to the Grand Elysée Hamburg for providing the ideal setting. We leave the meeting energised, informed and equipped with new contacts and ideas, exactly what such a gathering should inspire.