When tropical flavours meet curious consumers, something special happens. That’s exactly what we experienced during our nationwide tasting campaign for Costa Rican pineapples, implemented this autumn in selected EDEKA stores. The aim was to raise awareness, share knowledge and, of course, inspire enthusiasm. And it worked, judging by the many smiling faces at the tasting counters.

Over several weeks, our trained promoters were active in supermarkets across the country, introducing shoppers to the many advantages of pineapples from Costa Rica. From their impressive sweetness due to high Brix levels to the reliable quality of the growers and their sustainable origin, the conversations quickly showed how strong the interest is in authentic, fresh, high-quality products. The ready-to-eat pineapple samples did the rest, winning over even the more sceptical customers.

Thanks to a seamlessly organised logistics and training concept, the entire campaign, from material distribution to daily reporting – ran smoothly, efficiently and transparently. Retailers particularly praised the professionalism of our teams, the clear communication and the friendly manner in which our brand ambassadors engaged with people. Many customers shared spontaneous feedback: “I didn’t expect them to be this sweet!” – a comment we heard repeatedly throughout the campaign.

As a result, we were able to further strengthen the visibility and image of Costa Rican pineapples and achieve a measurable boost in sales. The combination of personal interaction, well-founded product information and a thoroughly positive tasting experience once again demonstrated the effectiveness of well-executed in-store promotions.

In short: this campaign was a complete success and a strong reflection of how essential COSTA RICA connects taste, quality, and professional execution to inspire consumers and foster long-term product loyalty.