When genuine moments of indulgence happen, you can tell immediately: in the curious glance, the second reach for a sample, and the many questions that suddenly arise. That’s exactly what we observed in mid-November at Food & Life in Munich and at the Weber Wine Fair. Our promotion team presented the fine Goufrais specialties there and received an impressive response.

Heavenly Taste Meets Strong Emotion

Whether the classic cocoa confection, the Gugelhupf gift box, or the “Moments of Indulgence” in the golden bag, visitors were clearly enthusiastic. Comments such as
“Heavenly taste, not too sweet” or “It reminds me of the past” were heard again and again.
Many visitors noted that Goufrais is one of those rare confectionery brands where nostalgia and premium quality go hand in hand.

Especially rewarding: several visitors spontaneously revealed themselves as loyal customers, while others immediately asked where they could buy these little delicacies in the future. When sampling turns into genuine demand, we know the activation has truly worked.

Indulgence That Connects

At the Weber Wine Fair, another exciting effect became clear: Goufrais pairs perfectly with wine. The feedback was unmistakable: “A perfect match with wine” and “They melt just right.”
Such pairings open up exciting opportunities for future promotion settings, particularly in collaboration with wine retailers and gourmet food specialists.

Strong Packaging, Strong Impact

The high-quality, festive product presentation was repeatedly praised. Many visitors saw Goufrais as the ideal gift: premium, surprising, and different. Exactly the kind of impulse brands aim to create through live activations.

This campaign once again demonstrated how powerful sampling and live experiences can be when product and target audience are perfectly aligned. Goufrais didn’t just taste good, it created an emotional connection – and that is the true strength of brand activation.

From curiosity to nostalgia: this promotion showed how genuine enthusiasm can create brand moments that truly resonate and last.