How Modern Brand Activation Turns Curiosity into Measurable Impact
The current air up® in-store promotion demonstrates what modern brand activation truly means: direct engagement at the point of sale, personal dialogue, and a genuine product experience that converts curiosity into trial – and trial into purchase.
Across four European markets, trained brand ambassadors bring the unique scent-based drinking concept of air up® directly to retail environments, exactly where purchasing decisions are made. Instead of relying solely on visibility, this activation focuses on interaction. Consumers do not just see the product – they experience it.
One Strategy. Four Markets. Seamless Execution.
Delivering a multi-country retail activation at scale requires more than logistics. It demands alignment, consistency, and measurable standards.
Through the strength of the European Activation Agencies (EAA) network, this campaign is implemented with a unified methodology, clearly defined KPIs, and deep local market expertise. Each market operates with the same strategic framework while adapting execution to local retail structures and shopper behaviour.
This balance between central coordination and local precision is what enables scalable brand experience across borders.
Local Expertise Driving Performance
In Germany, ST-PROMOTIONS leads the activation with structured operational processes, transparent reporting, and a clear focus on maximising trial rates at store level. Data-driven monitoring ensures performance is continuously optimised throughout the campaign.
In the Netherlands and Belgium, Monsterscore delivers strong retail presence combined with authentic shopper engagement. Their teams translate brand messaging into compelling, natural conversations that drive meaningful interaction.
In France, JÏZ Marketing ensures precise operational delivery supported by deep local market understanding. The activation is executed with efficiency, energy, and attention to detail – essential in high-traffic retail environments.
What Connects Us
While each agency operates within its own market, the collaboration is built on shared standards:
- Operational excellence
- Transparent communication
- Consistent KPI tracking
- Reliable cross-border coordination
This shared mindset ensures that brands benefit from both local power and European scalability.
Scalable Brand Experience in Action
The air up® activation proves that retail marketing in Europe can be both unified and locally relevant. By combining strategic alignment with on-the-ground expertise, brands gain measurable impact without sacrificing authenticity.
We are proud to realise this European activation together with such reliable partners.
Because this is how scalable brand activation works in Europe: aligned strategy, local strength, one network.
