field marketing

Full service field marketing agency providing brand activation solutions

ST-PROMOTIONS realises nationwide tasting activities for MOWI

We are proud to support the Norwegian food company MOWI in the implementation of their tasting campaigns in food retail across Germany. MOWI is one of the largest seafood companies in the world. Thanks to its high quality standards, MOWI has become the world’s largest producer of Atlantic salmon. The MOWI range offers salmon in ….. read more

Making field marketing a success

  Customers are looking for a direct contact with the brand. To meet this need, it is so essential to listen to the consumer. Using field marketing is a way to address customers directly, increase brand awareness and thus promote product sales. Field marketing is regarded as one of the most effective forms of sales ….. read more

ST-PROMOTIONS expands its team

It is with great pleasure that we welcome two new members to our Hamburg office: Hamide Besimi and Viktor Fasel. Ms. Besimi and Mr. Fasel are now available to advise our customers as project assistants. We will introduce our new employees personally on our team page. The entire team of ST-PROMOTIONS is looking forward to ….. read more

Shopper Marketing 2.0 in Europe

The pandemic affected virtually all areas of our lives and forced many market participants to accept changes in consumer behaviour. Now the question for marketers is whether the old habits will finally disappear with the end of the pandemic. We have always been able to observe that consumer behaviour has strong dependencies on place and ….. read more

The benefits of field marketing

In order to increase the effectiveness of marketing campaigns, it is worth taking a closer look at the field marketing. We have summarised a number of points that give field marketing a special position in the marketing mix. A. Field marketing is cost-effective Cost-effectiveness is a major advantage of using field marketing. Field marketing helps ….. read more

The return of customers to retail

Retailers play a key role in creating a friendly and safe shopping experience towards the consumers. This is particularly the case after the government-imposed closures. In order to make shopping enjoyable to consumers, shopper marketing will take a central role in attracting consumers back into stores. Shopping must now become a leisure experience that takes ….. read more

Nationwide instore promotional campaigns with ergobag

The nationwide ergobag sales promotion started, our brand ambassadors supported consumers in finding the right satchel for the new school year. We are very happy that we were able to support our client with these shopper marketing activities to achieve a sustainable selling effect by explaining the advantages of these very functional and well thought ….. read more

Tasting events in Berlin supermarkets

A delicious ice cream always belongs to the summer. But even here the choice is large and therefore the decision which ice cream ends up in the shopping trolley of a potential customer depends on many factors. Tastings offer a highly appreciated tool for decision-making. However, this marketing measure has been reduced to almost zero ….. read more

Sustainability in Shopper Marketing

ST-PROMOTIONS is your partner for sustainable and intelligent solutions in shopper marketing. We rely on the use of local public transport and use electric vehicles to transport the equipment. We print the equipment with ecologically degradable inks and use recyclable materials for promotion stands just to name a few examples that show our efforts for ….. read more

This summer broke the next record again…

The summer of 2019 had it all. What could be better than a refreshing and delicious ice cream? As part of a tasting campaign in Munich, Düsseldorf, Hamburg, Frankfurt, Berlin and Hanover, customers of KAUFLAND supermarkets were presented with the unique ice cream “OPPO”. But who doesn’t know this situation? – The heart says yes, ….. read more