In order to increase the effectiveness of marketing campaigns, it is worth taking a closer look at the field marketing. We have summarised a number of points that give field marketing a special position in the marketing mix.
A. Field marketing is cost-effective
Cost-effectiveness is a major advantage of using field marketing. Field marketing helps to minimise wastage to save money.With traditional marketing methods, it is difficult for small and medium enterprises to compete with larger enterprises. Larger organisations can afford to run cost-intensive advertising campaigns. Competing at this level with these larger companies is not possible for many.
With field marketing, on the other hand, it is possible to achieve a high level of awareness among potential customers even with a reduced budget.
B. Field marketing is measurable
A marketing campaign needs to be measurable in terms of its results. A great advantage of a direct approach is the ability to directly measure the results achieved to generate increased sales.
Good field marketing agencies provide their clients with tools that allow direct tracking and assessment of the current results.
This traceability makes it possible to adjust the campaign instantly if potential for improvement has been identified.
C. Field marketing reaches the right customers
Efficient marketing reaches the desired target group in their environment. This allows people to be reached who are interested in the products and open to further information. This is where the biggest advantage of field marketing arises, being able to target and address people in a direct way.
With field marketing, it is possible to address consumers that are interested in the services or products being advertised. As a result, there is a special intensity of contact that is difficult to achieve with a budget of a comparable level.
D. Field Marketing reaches the consumer in the purchasing process
It is important when shoppers are looking for a product that they are made aware of the desired product at the time of the purchase decision. One of the key benefits of field marketing is the ability to reach people during this very process. Even if the leads are not immediately converted into purchases, the potential customers contacted in such a manner will remember the advertised product.
As a marketing discipline, field marketing offers the opportunity to generate more leads and sales than many other marketing tools.
If you would like to learn more about the various opportunities of field marketing, we would be very happy to get in touch with you.