experiential markting

When launching or relaunching a product, many manufacturers quickly learn about the barriers and the power of retail. To achieve a successful balance for both the manufacturer’s vision and the retailer’s expectations, ideally the approach of shopper marketing should be used. Shopper marketing aims to implement strategies at the point of sale (POS) using proven ….. read more

  Customers are looking for a direct contact with the brand. To meet this need, it is so essential to listen to the consumer. Using field marketing is a way to address customers directly, increase brand awareness and thus promote product sales. Field marketing is regarded as one of the most effective forms of sales ….. read more

We are proud to have won the FREE NOW multimobility platform as a new client and to support FREE NOW in its promotional activities. We are particularly pleased that FREE NOW is committed to climate protection, one of the most important tasks of our time. FREE NOW has set itself the goal of offering all ….. read more

Back-to-school, as in many other countries, is now also considered a highlight in the annual retail calendar in Germany. Well-planned back-to-school promotions can achieve the intended results, such as increasing brand awareness and sales. Designing back-to-school marketing campaigns and promotions is usually a quite an elaborate process. Initially, as always, the focus is on defining ….. read more

  Germany is getting back: Right on time for the start of the summer holidays, the restrictions are getting gradually withdrawn. At present, the mask and test obligation is being reduced in many regions. Basically, there are fewer restrictions. The people enjoy the freedom they have gained and seek social contacts outside of their homes. ….. read more

Businesses and consumers have spent most of the last year adapting their behaviour to the exceptional conditions. Although the battle against the COVID-19 pandemic has not yet been won, the light at the end of the tunnel is already visible. The year 2021 will be a year of transition; businesses and consumers will now also ….. read more

Above all, it is also the task of marketing experts to present approaches and ideas that show their customers ways to keep the economy running, secure jobs and contribute to an economic recovery. As there is no recent experience to fall back on in the course of such a pandemic, there are naturally no patent ….. read more

Since consumers in Germany also make their purchasing decisions dependent on the behaviour of companies with regards to sustainability and social competence, the conscious use of sustainable equipment and advertising material is clearly of high importance in field marketing. Sustainability is a topic that affects consumers and is thus handled with increased attention by many ….. read more

The coronavirus has brought the world to a temporary stop. Countries closed their borders and citizens were put into quarantine. New standards for human proximity were set. Habitual procedures were abruptly and rapidly turned upside down. As COVID-19 continues to spread around the world, it is having a significant impact on the global economy. The ….. read more

Water, wind and wave are the three main ingredients for a successful Mercedes-Benz Windsurf World Cup Sylt. But also the land program belongs to the recipe for success of the World Cup. This year, in addition to strolling, feasting and shopping, live concerts, lectures and workshops were also on the agenda. And what would the ….. read more