experiential markting

Back-to-school, as in many other countries, is now also considered a highlight in the annual retail calendar in Germany. Well-planned back-to-school promotions can achieve the intended results, such as increasing brand awareness and sales. Designing back-to-school marketing campaigns and promotions is usually a quite an elaborate process. Initially, as always, the focus is on defining ….. read more

  Germany is getting back: Right on time for the start of the summer holidays, the restrictions are getting gradually withdrawn. At present, the mask and test obligation is being reduced in many regions. Basically, there are fewer restrictions. The people enjoy the freedom they have gained and seek social contacts outside of their homes. ….. read more

Businesses and consumers have spent most of the last year adapting their behaviour to the exceptional conditions. Although the battle against the COVID-19 pandemic has not yet been won, the light at the end of the tunnel is already visible. The year 2021 will be a year of transition; businesses and consumers will now also ….. read more

Above all, it is also the task of marketing experts to present approaches and ideas that show their customers ways to keep the economy running, secure jobs and contribute to an economic recovery. As there is no recent experience to fall back on in the course of such a pandemic, there are naturally no patent ….. read more

Since consumers in Germany also make their purchasing decisions dependent on the behaviour of companies with regards to sustainability and social competence, the conscious use of sustainable equipment and advertising material is clearly of high importance in field marketing. Sustainability is a topic that affects consumers and is thus handled with increased attention by many ….. read more

The coronavirus has brought the world to a temporary stop. Countries closed their borders and citizens were put into quarantine. New standards for human proximity were set. Habitual procedures were abruptly and rapidly turned upside down. As COVID-19 continues to spread around the world, it is having a significant impact on the global economy. The ….. read more

Water, wind and wave are the three main ingredients for a successful Mercedes-Benz Windsurf World Cup Sylt. But also the land program belongs to the recipe for success of the World Cup. This year, in addition to strolling, feasting and shopping, live concerts, lectures and workshops were also on the agenda. And what would the ….. read more

Just one month after one more Warhammer store opened in Berlin, the cos-player and fantasy scene moved to Austria. Another Warhammer store opened there on Saturday, June 2nd. Again there was an enormous rush, even before the gates were opened. As in Berlin, we supported the campaign in Graz/Austria with our promotional staff. We sampled ….. read more

Finding the perfect food for your dog is often a difficult task. zooplus, one of the leading online retailers for pet food, also sells a large number of private labels in addition to the current dog food brands. For one of these brands, “Wolf of Wilderness”, we were on the street with our promotional staff ….. read more

With a branded bike, demonstration sign and spray chalk with stencil, our promoters were in different well-known places in Hamburg city to promote the #MEINLIEBLINGSJOB campaign of our customer Opitz Consulting as part of a guerrilla campaign. The promoters were positioned in front of an event. This attracted much attention, even without directly addressing the ….. read more