field marketing

Full service field marketing agency providing brand activation solutions

BWT at the Windsurf World Cup on Sylt (Northern Germany)

Water, wind and wave are the three main ingredients for a successful Mercedes-Benz Windsurf World Cup Sylt. But also the land program belongs to the recipe for success of the World Cup. This year, in addition to strolling, feasting and shopping, live concerts, lectures and workshops were also on the agenda. And what would the ….. read more

Promotional campaigns from Berlin to Graz

Just one month after one more Warhammer store opened in Berlin, the cos-player and fantasy scene moved to Austria. Another Warhammer store opened there on Saturday, June 2nd. Again there was an enormous rush, even before the gates were opened. As in Berlin, we supported the campaign in Graz/Austria with our promotional staff. We sampled ….. read more

Sampling for our four-legged friends

Finding the perfect food for your dog is often a difficult task. zooplus, one of the leading online retailers for pet food, also sells a large number of private labels in addition to the current dog food brands. For one of these brands, „Wolf of Wilderness“, we were on the street with our promotional staff ….. read more

Favorite job found!

With a branded bike, demonstration sign and spray chalk with stencil, our promoters were in different well-known places in Hamburg city to promote the #MEINLIEBLINGSJOB campaign of our customer Opitz Consulting as part of a guerrilla campaign. The promoters were positioned in front of an event. This attracted much attention, even without directly addressing the ….. read more

BILD Sampling – News on the go

To be informed quickly, many people like to read the BILD newspaper on the go. For those who did not have time to buy a copy of the latest edition were lucky as our promoters were in distributing free samples in Frankfurt. In addition, the passengers also received a voucher for the Skyline Plaza. The ….. read more

Exploding Kittens – The new trend game from the USA!

Attention! Exploding cats! The fun strategy game Exploding Kittens is about being the last player to survive. Cards are drawn alternately until someone pulls an exploding cat. The more cards you draw, the higher the risk of pulling the exploding kittens! Players can defuse the Exploding Kitten card with special cards. Laser pointer or catmint-sandwiches ….. read more

Edison – the magazine of the „Generation E“

The „Generation E“ would probably not exist if Thomas Alva Edison had not existed. The American entrepreneur and inventor revolutionized power generation and electric light, and many other things that have a lasting impact on the industrialization of the world. The „Generation E“ are all those who are interested in electro mobility and want to ….. read more

Secret Santa mood at Handelsblatt

On the occasion of various events and fairs, we organize a promotional action in 11 cities for our customer, Handelsblatt. WirtschaftsWoche, Handelsblatt and Edison magazine are advertised in every city. The actions are sweetened by a little Christmas attention. This campaign is intended to awaken the curiosity of potential new customers and existing customers of ….. read more

Hamburger Abendblatt provides recipes for success

On Friday, all football fans and chef-makers at the Nivea House got their money’s worth. The cookbook „Erfolgsrezepte“ by Bundestrainer Joachim Löw and the Hamburger celebrity chef Tim Melzer could be purchased free of charge with the coupons printed on the title page of the Hamburger Abendblatt. For all those who do not subscribe to ….. read more

Free newspaper distribution nationwide

For the second time this year we have organized a nationwide sampling promotion for our customer FAZ. On a Friday and Sunday in 75 different retailers, that had been selected and contacted in detail before, free samples of the Frankfurter Allgemeinen Zeitung and  Frankfurter Allgemeinen Sonntagszeitung were distributed to the pedestrians. The goal was to ….. read more