Based on our client’s “drinks and more” individual marketing strategy the promotional staff of ST-PROMOTIONS realized a nationwide sampling campaign for the vitamin drinks “Vitamin Well” in several Tengelmann markets all over Germany. After the operational plans were coordinated with the retailers ST-PROMOTIONS took over the complete execution of the positioning of the promotional staff regarding logistics, construction and detailed reporting.
The “Vitamin Well” vitamin drinks contain various vitamins and minerals as well as fruit and plant extracts. The drinks are not carbonated and are sweetened with fructose. “Vitamin Well” was developed in 2008 based on established scientific studies and the explicit knowledge of medical specialists in Sweden. The vitamin drinks provide an actual alternative to soft drinks, juices and carbonated beverages.