On the occasion of this year’s Art Cologne Fair 2018 we were in action with our promotional staff for the art magazine “art”. The campaign aimed at generating trial subscriptions. Customers were offered attractive discounts and the popular “art” fabric bag. Visitors of the fair had the opportunity to take a look at on “art” at the trade fair stand and have another issue send home. As an additional extra, the magazine IDEAT was included, which reports on topics such as design, architecture and trends. The campaign was a great success; the visitors of the Art Cologne appreciated the offer and the way of explaining it very much.