Surely there are many good and fast ironers in Düsseldorf. But who is the fastest and dares to break the record? Our customer GANT asked this question as part of a regional POS promotional campaign in the trendy BREUNINGER shopping centre in Düsseldorf.
Our promotinal staff was equipped with a small booth on the GANT sales floor. Here the competion took place. Every customer who broke the current record, was sent a free Gant shirt home. „Is my husband ironing faster than me?“ were one of many reactions from the Breuninger customer, who were a little reticent at the beginning.
The campaign was a great experience for all participants of the competition and a good change from normal shopping days. All participants had a lot of fun with this shopper activation, which led to the fact that our promotional staff could motivate many customers to take part in the game.