At the heart of bustling train stations across Germany, our agency brought a touch of elegance and sensory delight to commuters’ daily routines – with an eye-catching promotional campaign for the premium fragrance brand Gisada.

Our trained promoters offered exclusive samples of Gisada Ambassadora and Gisada Titanium, surprising passers-by with a moment of luxury amid the everyday rush. These captivating scents didn’t just turn heads – they sparked curiosity and created real emotional connections.

What made the difference? A personal approach. Whether on the way to work or heading off on a trip, travelers received warm, knowledgeable advice and an invitation to immerse themselves in the world of Gisada. A short encounter became a memorable experience.

The result: high visibility, deep brand engagement, and a lasting boost to Gisada’s image in the premium segment. The campaign reached thousands of potential customers and turned casual passers-by into passionate fragrance fans.

A shining example of how activation marketing can transform brands into experiences – and create emotional moments that stay with people long after they’ve moved on.