Germany is getting back: Right on time for the start of the summer holidays, the restrictions are getting gradually withdrawn. At present, the mask and test obligation is being reduced in many regions. Basically, there are fewer restrictions. The people enjoy the freedom they have gained and seek social contacts outside of their homes. … read more

  When the Corona pandemic outbreak hit, the media industry was terrified of the emerging crisis. Some brands created special campaigns and presented social responsibility and empathy, some of them going far beyond the simple selling of goods and services. The messages and the tone changed. No wonder, as consumers are taking a very close … read more

Businesses and consumers have spent most of the last year adapting their behaviour to the exceptional conditions. Although the battle against the COVID-19 pandemic has not yet been won, the light at the end of the tunnel is already visible. The year 2021 will be a year of transition; businesses and consumers will now also … read more

Against all odds companies are taking their responsibility towards their employees and, in particular, to their customers very seriously. There has been a significant increase recently in the search for ways to recover from the current crisis. In order to prepare a new start it is of outstanding relevance to identify and prioritise the requirements … read more

Above all, it is also the task of marketing experts to present approaches and ideas that show their customers ways to keep the economy running, secure jobs and contribute to an economic recovery. As there is no recent experience to fall back on in the course of such a pandemic, there are naturally no patent … read more

The pandemic confronts society as a whole, but also the economy in particular, with challenging tasks.  Also for our customers it is important to take the changes in living conditions and also the restrictions of their target groups into account. The “new normal” now replaces the “back to normal”. Changes in consumer behaviour also require … read more

The coronavirus has brought the world to a temporary stop. Countries closed their borders and citizens were put into quarantine. New standards for human proximity were set. Habitual procedures were abruptly and rapidly turned upside down. As COVID-19 continues to spread around the world, it is having a significant impact on the global economy. The … read more

A delicious ice cream always belongs to the summer. But even here the choice is large and therefore the decision which ice cream ends up in the shopping trolley of a potential customer depends on many factors. Tastings offer a highly appreciated tool for decision-making. However, this marketing measure has been reduced to almost zero … read more