By giving out tasty bits of Grana Padano Cheese and Prosciutto di San Daniele the attention of customers of selected supermarkets was drawn to the European seal PDO. The experience of the high quality was used as an opportunity to talk about products like these two, the specific areas they come from and the very expensive way of producing them. The promotional staff emphasised the need to protect and advertise these special agricultural products
Only customers who really understand what is offered to them and can rely on the quality of products that is stated are in the position to substantiated choice.
After all this campaign motivates the customers of the selected supermarkets to focus on high quality products and decide to buy the extraordinary because we are all worth it.