Winning new customers with tastings

Miss Magic is more than just a dip! It is the market leading fresh cheese dip with a variety of fresh herbs.

The market leader from the Netherlands also is now available in many stores throughout Germany.

Presented in the Netherlands as the most successful market launch in 2012 it was awarded for product of the year just one year later in 2013.

For the market launch in Germany the nationwide leading field marketing agency ST-PROMOTIONS arranges tastings in REWE-stores in North Rhine-Westphalia . The aim of this promotion is to convince new customers with the taste of “Miss Magic”.

In the Netherlands new customers were successfully won with similar tasting campaigns of the cream cheese variation.

If the taste is convincing the purchase is generated directly. These new customers often can be considered as loyal.