L’Occitane en Provence is presenting a new, fresh and yet warm and spicy fragrance. Our female promotional staff was dressed in tulle skirts and blouses accordingly to the colours and design of the flacon. The promotional events took place in several cities throughout Germany.
The passengers were offered fragrance strips and to motivate them to visit the stores our brand ambassadors handed out bounce-back-cards. Buying a product in one of the stores the client received a sample of the new fragrance and a glitter-balm in exchange for the bounce-back-card.
Terre de Lumiére embodies the province´s special light moments and combines the warmth of the sun with the freshness from the ground. With this fragrance L’Occitane en Provence celebrates its introduction of the year. It is the perfect fragrance for every age.