At the EDEKA Southwest in-house exhibition at Karlsruhe, promoters and show cooks from ST-PROMOTIONS offered BIMI® for tasting to interested visitors. The performance of the experienced show cook and the promotion team attracted a lot of attention and became a great success. The tastings inspired the public and the promotion team had the opportunity to report a lot about the special features of the new Superfood. A sampling of the samples supported the brand awareness and also the additional issued recipe cards were pleased with great popularity. Overall a successful appearance for BIMI® in the field of B2B communication.