The Car-Sharing service MILES Mobility had a special offer for the dedicated Santas who drove the presents through Germany. This offer was presented online and together with us in an out-of-home campaign.
With our Christmas promoters and MILES’ Christmas sledges, we toured on the streets and Christmas markets of Germany to draw attention to the Car-Sharing service’s raffles and discounts. New customers who decided to become members on the spot even got a drink or a pack of tea for free!
So, dear Santa Claus, should you have problems with the delivery of your presents next year as well, now you know where the right sledges are #carsharingextended