experiential marketing

St-Promotions uses experiential marketing to familiarize consumers with a product by engaging as many human senses as possible to create a memorable and emotional connection.

Promotional staff at the “Schleswig-Holstein Musik Festival” in Germany

The magazine Landlust offers its’ readers an explicit insight into the best aspects of country life and delights with naturalness as well as high authenticity. It is therefore not surprising that this magazine has managed to win over a broad base of readers, since its launch in 2005. With a total of over 3 million ….. read more

Sampling campaign support for Vitamin Well

Based on our client’s “drinks and more” individual marketing strategy the promotional staff of ST-PROMOTIONS realized a nationwide sampling campaign for the vitamin drinks “Vitamin Well” in several Tengelmann markets all over Germany. After the operational plans were coordinated with the retailers ST-PROMOTIONS took over the complete execution of the positioning of the promotional staff ….. read more

Street marketing at the Berlin Television Tower

“Turmi”, the new mascot of TV Tower was welcomed by a completely successful street marketing campaign at the Alexanderplatz in Berlin. Turmi was like its big brother already visible from afar and was happy to take photos with all children and adults. As part of this campaign our event staff distributed giveaways like, tattoos, stickers, ….. read more

Shopper marketing campaign in Northern Germany

Due to a successful bag packing campaign in 2013 the Hamburger Abendblatt, Northern Germany’s leading regional newspaper, booked again our agency for this effective marketing campaign. At the end of summer holidays in Northern Germany a bag packing promotion was performed to give a warm welcome back to everyone. In this promotional campaign friendly retail ….. read more

Experiential marketing campaign for KALDEWEI bathtubs

Promotional staff from ST-PROMOTIONS performs a nationwide roadshow for KALDEWEI to motivate plumbers to attend at a contest for the new bathtub CAYONO. All over Germany promotional staff is on the spot where plumbers are buying their equipment. Our hostesses are explaining the contest, collecting contact details via iPad and offering coffee and chocolate to ….. read more

Exhibition and trade show staff in Augsburg/Germany

Once again the blue beaver of the BBBank was on the road and this time he visited the Augsburg real estate fair in Bavaria. This costumed character came with our trade fair staff and a whole lot of little cuddly beaver toys. The visitors of this exhibition were invited to take part in a competition ….. read more

Forerunner of the spring from “Cora”

The first feeling of spring was brought to retailers across Germany by the publisher of novels, Cora. Our promotional staffing distributed small spring flowers to the news agents and by that comped a little bit of spring to them. To put this campaign into reality was a great pleasure for our promotional staffing since they ….. read more

Distribution at fashion schools

With a stylish promotional campaign our promoters were distributing free copies of the new fashion magazine “couch”. The target group for this experiential marketing activity was students at fashion schools all over Germany. Thanks to the outfit of ASOS our promotional staff had an absolutely trendy appearance. COUCH – the first home and fashion magazine ….. read more

Street marketing teams on the Reeperbahn

Street branding on the Reeperbahn Around the locations of the Reeperbahn Festival we implemented a guerrilla action to draw the general attention for Warner Chappell Music. Therefore we sprayed the logo in the floor by using chalk spray and a stencil. That way, the concertgoers were confronted before and after the event with the logo ….. read more

Promotional agency Germany at the X Games in Munich

Promotional staff in Munich Our promotional staff in Munich distributed free copies of the German magazines Moto X, Dirt, Skateboard MBM and Freedom BMX to the visitors of the X-Games. All magazines belong to the British publishing house Factory Media. Factory Media Factory Media is Europe’s largest and most innovative Action Sports media owner. The ….. read more