Street branding on the Reeperbahn
Around the locations of the Reeperbahn Festival we implemented a guerrilla action to draw the general attention for Warner Chappell Music. Therefore we sprayed the logo in the floor by using chalk spray and a stencil. That way, the concertgoers were confronted before and after the event with the logo of the music labels.
Warner / Chappell Music
Warner / Chappell Music is a music publishing company with over 200 years of history. The global music publisher Warner Music Group is home to a host of legendary songwriters and a rich catalog of contemporary hits. With offices in more than 40 countries, Warner / Chappell Music currently publishes Barry Gibb, Beyonce, Bruno Mars, Eric Clapton, Green Day, Jay Z, Katy Perry, Led Zeppelin, Madonna, Red Hot Chili Peppers, REM, Timbaland and many others.