BILD and the Skyline Plaza Frankfurt realized a mutual couponing campaign: BILD buyers were given a free coupon magazine of Skyline Plaza Frankfurt that was included in the newspaper.
In this context our promotional staff went actively up to pedestrians offering them a free sample of BILD while hinting friendly at the enclosed Skyline Plaza coupon magazine in a collateral sampling campaign.
BILD is the biggest daily newspaper in Europe and provides together with the Berlin-based newspaper B.Z. on point information to more than 11 millions of readers. With its direct and distinctive style it reaches an audience out of all classes of population.